GOURMANDISE ALLEMANDE
BRANDING / PRINT DESIGN / SOCIAL MEDIA /
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Gourmandise Allemande is a Montreal based company that was founded in 2013. It specializes in import and distribution of German gourmet products, such as non-alcoholic beers, fine mustard and traditional pasta.
BRANDING / PRINT DESIGN / SOCIAL MEDIA /
-
Gourmandise Allemande is a Montreal based company that was founded in 2013. It specializes in import and distribution of German gourmet products, such as non-alcoholic beers, fine mustard and traditional pasta.
Mandate: Our client wanted an identity that would reflect the authentic and noble character of the high quality products they import. Our solution was to design a logo inspired by seals, coats of arms and signs from the Middle Age era, using a mix of key visual elements. A two-headed eagle and Gothic typography symbolize German heritage. A central piece consists of a wooden food and drink platter reminiscent of Oktoberfest and on which the company’s name is engraved. A crown of foliage decorates the platter, referring to the natural ingredients with which these products are made. For the visual platform, we chose noble and traditional materials such as wood, raw papers and cardboard, and hemp twine. Overall, the full stationary, promotional material and packaging that we designed fully express the brand’s unique, authentic character.
